We are laser focused on providing highly impactful marketing audits and consulting to start-ups and small to medium-sized B2B companies.
In this first blog for Boon, I want to highlight:
- My background
- Why I started Boon
- Boon’s mission
- How Boon can help you
My Background
In my 25 years leading or consulting with marketing departments exclusively at B2B technology companies, I have worked with firms in numerous industries and target audiences, with diverse go-to-market strategies and at various stages of growth. Most were start-ups, or small to medium-sized businesses.
I’ve had 3 exits, where the company was acquired by a larger industry player. The majority are scaling with high growth trajectories. One never really achieved product market fit. If I were a VC, it would be a strong record.
Why I Started Boon
Throughout my career, I received cold emails and telemarketing calls from hundreds if not thousands of vendors offering their services to help improve both the strategic plans and tactical marketing activities, for the companies I worked at over these years.
Not once did I receive an offer for marketing auditing services.
I did work with several full-service B2B marketing agencies, which, as part of their initial on-boarding process, conducted a discovery process, which is similar to an audit. This one-time discovery process was not the focus of the business, and mainly served to provide the initial direction of their strategic planning and tactical implementation services. It was limited in scope to areas that fit within the menu of the services they offered.
Again, I was never contacted by an independent marketing auditing firm, focused on providing a comprehensive and systematic approach to identifying B2B marketing strengths, weaknesses, and opportunities for improvement. I went ahead and spoke to numerous colleagues in the marketing field and all agreed – there was a gap that I could fill.
Boon’s Mission
Our reason for existing is to make businesses more successful by comprehensively and independently assessing and advising on the effectiveness of their company departments. We want to be the trusted, indispensable partner for B2B businesses, helping them achieve their growth ambitions.
Our unique marketing audits are designed to help senior management teams, Boards of Directors, investors (PE, VC, etc.) and full service B2B marketing agencies.
How Boon can Help You
Our B2B marketing audit is a systematic evaluation of marketing efforts to ensure they align with business objectives, optimize performance, and maximize ROI.
The benefits include, but are not limited to:
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Financial & Strategic Impact
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- Improved ROI on Marketing Spend – A marketing audit identifies underperforming channels and reallocates budget for higher returns. By assessing spend efficiency, businesses can focus on high-impact strategies that generate tangible results.
- Stronger Alignment Between Marketing & Business Goals – Ensuring that marketing efforts support overall business objectives leads to more cohesive and measurable outcomes. An audit helps refine key performance indicators (KPIs) and ensures that marketing contributes directly to revenue growth.
- Competitive Differentiation & Positioning – By analyzing messaging and positioning strategies, a marketing audit uncovers opportunities that can strengthen a company’s unique value proposition and competitive positioning.
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Lead Generation & Conversion Optimization
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- Enhanced Lead Generation & Conversion Rates – By identifying gaps in lead quality and conversion funnel bottlenecks, businesses can optimize their approach to attract and convert high-value prospects, improving sales pipeline efficiency.
- Improved Sales & Marketing Collaboration – Marketing and sales alignment is crucial for lead handoff, qualification, and conversion. An audit ensures that sales teams receive high-quality leads that are more likely to convert.
- Better Content & Messaging Effectiveness – Content should align with customer pain points and the buyer journey. A marketing audit ensures that brand voice, messaging, and content strategy effectively engage and nurture leads.
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Digital & Operational Performance
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- Optimized Digital Marketing Performance – Evaluating the website/SEO, paid advertising, email campaigns, and social media performance ensures that digital channels maximize traffic, engagement, and conversions.
- More Efficient Marketing Operations & Processes – An audit identifies inefficiencies in team collaboration, marketing workflows, and execution speed, helping to streamline operations for faster and more effective campaign delivery.
- Data-Driven Decision-Making & Performance Tracking – A marketing audit establishes a framework for ongoing measurement and optimization, ensuring that marketing decisions are backed by analytics, performance insights, and predictive modeling.
A well-executed marketing audit empowers businesses to refine their strategies, optimize resources, and drive measurable growth. Whether your goal is improving ROI, strengthening competitive positioning, or enhancing lead quality, a marketing audit provides the insights needed to achieve sustainable success.
David Levy
CEO & Founder
Boon Auditing LLC
