See Your Marketing Clearly
Great Marketing Starts with
Clarity—Our Marketing Audit
Gives You the Full Picture
Turn guesswork into growth, with a strategic, tactical and operational assessment of your marketing function
Overview
Uncover hidden opportunities and eliminate
inefficiencies with a data-driven marketing audit
Our proprietary scorecard evaluates 3 high level categories of your marketing function
Strategic
Tactical
Operational
Understanding the market,
identifying opportunities, and
setting high-level goals and
plans to achieve competitive
advantage.
Goals/Plans
Defines the campaigns,
channels, and messages that
bring the strategy to life
through a mix of concrete
marketing programs.
Front-End
Implementation
Focuses on the day-to-day
execution— the team, tools,
processes, and logistics
required to run campaigns
efficiently and consistently.
Back-End
Implementation
Strategic
Understanding the market, identifying opportunities, and setting high-level goals and plans to achieve competitive advantage.
Goals/Plans
Tactical
Front-End
Implementation
Operational
Back-End
Implementation
Strategic
Behind every high-performing marketing engine
is a strategy that’s been pressure-tested
Audit your strategy, amplify your results
The first step in our audit process is to evaluate your high level goals and plans. Without the right blueprint you won’t be able to build the best marketing engine. A strategy audit unlocks the hidden levers for smarter, faster growth.
Top Focus Areas
- Goals Setting
- Planning
- Branding
- Target Market
- ICP and Buyer Persona
- Positioning and Differentiation
- Messaging
- Go-to-market Channels
- Competition
- Budgeting
Tactical
Our audit reveals blind spots, bottlenecks,
and breakthrough opportunities in your tactics
Turn campaign chaos into a performance playbook
Top Focus Areas
- Website
- Social Media
- Events
- Content
- Digital Advertising Campaigns
- Sales Enablement
- Account-based Marketing
- PR
- Partner Enablement
Operational
Audit your marketing operations to unlock
smoother workflows, better data, and smarter spend
Clear the clutter and sharpen performance
Top Focus Areas
- Marketing Systems
- Reporting/Metrics
- Campaign/Lead Management
- Optimization
- Workflows/Project Management
- Team/HR
- Content/Data Management
- Sales Alignment
- Design and Development
- Attribution
Quantitative Marketing Audit
Scoring Your B2B Marketing Performance
Measure your team’s performance across key marketing domains using clear, objective scoring.
Overall Marketing
Performance
Strategic
%
Goals
%
Planning
%
Branding
%
Target Market
%
ICP & Buyer Personas
%
Positioning
%
Messaging
%
GTM Channels
%
Competition
%
Budgeting
Tactical
%
Website
%
%
Sales Enablement
%
Social Media
%
Events
%
Digital Advertising
%
ABM
%
PR
%
Content
%
Partner Enablement
Operational
%
Marketing Systems
%
Reporting/ Metrics
%
Campaign/Lead Management
%
Optimization
%
Workflows/Proj. Management
%
Team/HR
%
Content/Data Management
%
Sales Alignment
%
Design & Development
%
Attribution
