Marketing Clarity
Independent thinking on what truly drives B2B marketing ROI and business impact
Featured Post
Welcome to Boon!
We are laser focused on providing highly impactful marketing audits and consulting to start-ups and small to medium-sized B2B companies. In this first blog for Boon, I want to highlight: My background Why I started Boon Boon’s mission How Boon can help you My Background In my 25 years leading or consulting with marketing departments exclusively at B2B
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Latest Blog Posts
Dive into our insights on B2B Marketing Best Practices
January 14, 2026
The Strategic Edge: Why Elite B2B Marketing Agencies Partner with Independent Auditors
Driving Client Retention and Strategy Validation Through Objective Oversight Executive Summary In…
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January 6, 2026
Beyond the Balance Sheet: Why B2B Investors Can No Longer Ignore Marketing Audits
How Independent B2B Marketing Audits Protect Capital, Uncover Hidden Value, and Accelerate Exit…
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December 19, 2025
Your First Move as a New CMO (or Fractional CMO)
Why an Independent Audit is Your Most Powerful Play and How New Marketing…
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December 8, 2025
Why You Need an Independent, Third-Party Partner to Run Your B2B Marketing Audit
(and Not Your Internal Marketing Staff or Your Marketing Agency) If you’re on…
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November 18, 2025
Why Boards of B2B Companies Should Consider a Marketing Audit
Seeing Marketing Like Finance: The Case for Independent Audits Introduction In the world…
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October 14, 2025
10 Ways a B2B Marketing Audit Transforms Performance from Guesswork to Growth
Unlock Hidden Opportunities and Power Your Growth Engine The B2B marketing landscape is…
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