Marketing Clarity
Independent thinking on what truly drives B2B marketing ROI and business impact
Featured Post
Welcome to Boon!
We are laser focused on providing highly impactful marketing audits and consulting to start-ups and small to medium-sized B2B companies. In this first blog for Boon, I want to highlight: My background Why I started Boon Boon’s mission How Boon can help you My Background In my 25 years leading or consulting with marketing departments exclusively at B2B
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Latest Blog Posts
Dive into our insights on B2B Marketing Best Practices
March 3, 2026
The Case for Data-Centric B2B Marketing
Moving from Intuition to Empirical Rigor in the Search for Scalable Revenue …
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February 13, 2026
The Growth Paradox: Why Scaling a Broken Marketing Engine is a B2B Death Trap
How a Rigorous B2B Marketing Audit Identifies Growth Bottlenecks Before They Cost You…
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February 12, 2026
How B2B COOs Use Independent Marketing Audits to Align GTM Strategy, Tactics, and Operations
The Three-Dimensional View: Gaining Clarity Over the Marketing Engine Executive Summary For…
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January 14, 2026
The Strategic Edge: Why Elite B2B Marketing Agencies Partner with Independent Auditors
Driving Client Retention and Strategy Validation Through Objective Oversight Executive Summary In…
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January 6, 2026
Beyond the Balance Sheet: Why B2B Investors Can No Longer Ignore Marketing Audits
How Independent B2B Marketing Audits Protect Capital, Uncover Hidden Value, and Accelerate Exit…
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December 19, 2025
Your First Move as a New CMO (or Fractional CMO)
Why an Independent Audit is Your Most Powerful Play and How New Marketing…
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