Not ready for an audit. We’ll get you there.
B2B Marketing Consulting for Start-ups* and Scale-ups
Our consulting services leverage the same framework as our audits, providing advice on how to ensure that your marketing strategy, tactics, and operations are built for sustainable revenue growth, not just vanity metrics.
*Engagements are sometimes pro bono for pre-seed start-ups
Our Consulting Framework
From strategy to execution, we help you build a complete and scalable marketing system.
B2B Marketing
Strategic
- Goals
- Planning
- Branding
- Target Market
- ICP & Buyer Persona
- Positioning
- Messaging
- GTM Channels
- Competition
- Budgeting
Tactical
- Website
- Sales Enablement
- Social Media
- Events
- Digital Advertising
- ABM
- PR/Analysts/ Influencers
- Content
- Partner Enablement
Operational
- Marketing
Systems - Reporting/
Metrics - Campaign/ Lead
Management - Optimization
- Workflows/
Project Management - Team/HR
- Content/Data
Management - Sales
Alignment - Design &
Development - Attribution
The Strategic Dimension – Are you pointed at the right target?
Without a sharp strategy, tactics are just expensive noise. In our advisory sessions, we stress-test:
- Ideal Customer Profile (ICP) Integrity: Validating your target market based on pain points and win-loss data, not just assumptions
- Message-Market Fit: Stripping away the “Buzzword Blanket” to find a value prop that resonates with human buyers
- Competitive Moat: Defining exactly why you win and where your strategy is vulnerable to disruption
Top Focus Areas
- Goals Setting
- Planning
- Branding
- Target Market
- ICP and Buyer Persona
- Positioning and Differentiation
- Messaging
- Go-to-market Channels
- Competition
- Budgeting
The Tactical Dimension – Is your GTM execution efficient?
- Channel Economics: Identifying which channels have the “headroom” to handle more spend and which are hitting diminishing returns
- Funnel Momentum: Finding the “invisible” reasons prospects stall between the first touch and the sales call
- Campaign Logic: Ensuring every tactic is a deliberate step toward revenue, not a “random act of marketing”
Top Focus Areas
- Website
- Social Media
- Events
- Content
- Digital Advertising Campaigns
- Sales Enablement
- Account-based Marketing
- PR/Analysts/Influencers
- Partner Enablement
The Operational Dimension – Is your infrastructure unbreakable?
- Data Integrity: Ensuring your marketing automation system is a “single source of truth,” not a graveyard of duplicates
- Tech Stack Rationalization: Identifying redundant “shelfware” that is draining your budget
- Process Scalability: Moving from “tribal knowledge” to documented, automated workflows
Top Focus Areas
- Marketing Systems
- Reporting/Metrics
- Campaign/Lead Management
- Optimization
- Workflows/Project Management
- Team/HR
- Content/Data Management
- Sales Alignment
- Design and Development
- Attribution
Boon Case Studies
Real outcomes from our work across industries
STRATEGIC DECISION FOR
AI Construction Project Management SaaS
| Challenge | Lack of focus with 10 industries as a target market |
| Solution | Consolidated marketing efforts into, high-quality messaging for their most profitable industry – data centers |
4x ARR in 1 year
leading to VC funding
TACTICAL CAMPAIGN FOR
Geographic
Data Provider
| Challenge | Difficulty identifying buyers for niche commercial routing data |
| Solution | Executed a series of joint webinars with application partners |
500+ MQLs in 6 months
leading to a company acquisition
OPERATIONAL IMPROVEMENT FOR
Unified Communications Provisioning Automation
| Challenge | Sales CRM was siloed from marketing systems |
| Solution | Implemented a new marketing automation system with tight integration into the CRM |
50% reduction
in the sales cycle
What We Deliver
Our engagements aren’t about delivering static reports that gather dust. We provide the structural blueprints, interactive sessions, and practical tools your team needs to move from “guessing” to “governing.”
Strategic Team Workshops
We facilitate high-impact sessions designed to move leadership and marketing teams from fragmented ideas to collective clarity
Blueprint Library
We provide the tested templates and frameworks required to maintain a state-of-the-art marketing operation
Best-Practice Playbooks & Guides
We translate 25 years of B2B leadership into curated standards tailored to your organization’s stage and budget
Flexible & modular delivery
Adapted to your needs—from sprints to ongoing advisory
Why Boon?
Data Centric + Radical Independence
We evaluate your strategy through objective, data-driven analysis.
Our value lies in our radical independence. Because Boon does not offer implementation services like SEO or LinkedIn ad management, our advice is never tied to a monthly service retainer. We focus exclusively on the integrity of your marketing engine, not the volume of your tactical output.
Why companies choose Boon:
No Conflict of Interest
We don’t sell implementation services. Our advice is unbiased because we have no incentive to recommend a bigger budget or more content
25 Years of B2B Leadership
Led by experienced operators who’ve built and scaled marketing engines across industries, not junior analysts
Rigor Over Rhetoric
Every recommendation is backed by rigorous data analysis and empirical evidence—never assumptions, intuition, or superficial “marketing speak.”