Unleash Growth with a
Comprehensive and Independent
B2B Marketing Audit
Our proprietary scorecard delivers actionable recommendations that drive revenue and enhance marketing ROI at small to medium-sized companies.
Who We Help
Built for leaders across the marketing ecosystem we provide a comprehensive, third-party perspective that fuels better business outcomes.
Senior Management
CEOs, CROs, COOs, and CMOs want a third-party to evaluate marketing’s strategic, tactical and operational effectiveness and productivity.
Board of Directors
Marketing can be a black box to Boards. An independent audit of the marketing department can maximize the return on marketing investment.
Investors
As part of their due diligence of any transaction, VCs, PE firms and other investors want to know if marketing is driving the broader strategic goals.
B2B Marketing Agencies
We objectively assess the current state of your client’s’ marketing function. Our agency partners then help implement the findings of our audits.
Companies We’ve
Worked With
We collaborate with thoughtful, ambitious B2B companies—helping them simplify complexity and bring clarity to their marketing strategy.
Challenges We Solve
Our marketing audits identify the root causes of underperformance across strategy, tactics, and operations—so you can fix what’s not working and focus on what drives growth.
Visibility
Lack of visibility into the effectiveness of marketing efforts
Strategic Alignment
Misaligned marketing and business goals
Sales Funnel
Poor lead quality or volume with low conversion rates
Marketing ROI
Low impact from campaign spending
Data Driven Decisions
Marketing decisions are based on intuition, not quantitative insights
Messaging and Positioning
Value propositions aren’t clear
or differentiated
Branding
Branding varies across touchpoints, leading to weak recognition
Siloed Operations
Ineffective collaboration between sales, marketing, and other departments
Our Solution
How We Deliver Clarity + Results
Boon’s Proprietary Scorecard
We evaluate strategy, tactics and operations
- Goals
- Plans
- Branding
- Positioning/Messaging
- Content
- Lead Generation
- Sales Enablement
- MarTech
- KPIs/Reporting
- HR/Organization
- And many more
Benefit from Audit
Actionable Recommendations Generate
- Better Alignment of Marketing/Business Strategy
- Increased Brand Awareness
- More High Quality Leads
- Improved Sales Enablement
- Streamlined Marketing Operations
Why Us
Our Marketing Audit is
Comprehensive
Objective
Quantitative and Qualitative
Actionable
Findings that translate into practical steps for improvement
Systematic and Repeatable
A structured approach that can be consistently applied
